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  • Saanya Amalean

The Business of Yoga

Updated: Jun 26



Yoga has been a practice for thousands of years but it was not until the late 1800s when it was introduced to the west. Many people around the world look towards yoga for mental, physical and spritual well-being.


Today, yoga is more than just a practice, it is one of the largest growth industries in the world. In light of International Yoga Day which on the 21st of June, here are few global stats that celebrate yoga and demostrate just how big the industry truly is:


  • The industry is worth more than $84 billion worldwide.

  • The age range between 25-34 spend the most on activewear.

  • Between 2002 to 2012, the pilates and yoga industry grew by 12.1% per year.

  • People spend an average of $62,640 on yoga through the course of their life.

  • Over 1 billion posts on Instagram use a yoga related hashtag, thus making it a highly viable marketing tool for businesses in the yoga industry.

  • There are more than 6,000 yoga studios in the US alone.

  • By 2025, the industry is projected to be valued at $215 billion.

  • 1.7 million children practice yoga in the US alone.

  • In 2020, there were 40.93 million pilates and yoga studio businesses in the US.

  • The 4th most popular yoga and meditation app worldwide is Yoga Go: Train at Home, which amassed a staggering 1.39 million downloads in 2020.


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