CAA Warns OpenAI’s Sora Poses “Significant Risk” to Artists

Picture Credit: South China Morning Post

Hollywood’s leading talent agency, Creative Artists Agency (CAA), has raised concerns over OpenAI’s new video-generating tool, Sora, warning that it exposes creators and performers to “significant risk.”

Founded in 1975, the Los Angeles-based CAA represents thousands of actors, directors, musicians, athletes, and producers, and is one of the most influential agencies in the entertainment industry. CAA questioned whether OpenAI and its partners “believe that humans—writers, artists, actors, directors, producers, musicians, and athletes—deserve to be compensated and credited for the work they create.”

Sora, launched in September 2025 as a standalone app in the U.S. and Canada, enables users to generate short, AI-powered videos using text prompts, including material derived from copyrighted content. The app has rapidly gained popularity, but its ability to mimic artistic styles and repurpose existing media has sparked backlash from Hollywood and other creative sectors.

OpenAI CEO Sam Altman responded in a blog post on Friday, saying the company will soon roll out controls allowing rights holders to manage how their characters and works appear in Sora, along with a revenue-sharing model for those who permit such use.

Despite these assurances, several major studios, such as Disney, have reportedly opted out of having their material featured in Sora.

CAA emphasized that control, permission, and fair compensation are “fundamental rights” of creative professionals, adding that the misuse of AI technology presents “serious and harmful risks” beyond the entertainment industry. The agency said it remains open to dialogue with OpenAI but is also collaborating with guilds, unions, and policymakers to safeguard intellectual property and creative labor in the age of AI.