Next LinkedIn post? Don’t use AI

Picture Credit: by WSJ

LinkedIn is intensifying efforts to reduce low-quality AI-generated content as concerns grow over the increasing volume of generic, automated posts flooding professional networking platforms.

The Microsoft-owned platform has faced criticism over repetitive, formulaic posts often featuring exaggerated headlines, structured bullet points and engagement-driven messaging.

According to a July report by AI content research firm Pangram, more than 40% of long-form LinkedIn posts were AI-generated, compared with approximately 30% on platforms such as X and Medium.

In response, LinkedIn introduced a feature in August allowing users to flag posts that appear to be low-quality AI content, commonly referred to as "AI slop." The reporting feature received more than one million clicks within its first two weeks.

The company is also using its own artificial intelligence systems to identify and limit the distribution of generic content.

A specialised team of former journalists and social media experts helps train these detection systems to recognise authentic, informative posts. Content identified as low-quality AI material may receive reduced visibility beyond the author's immediate professional network.

LinkedIn Editor-in-Chief Dan Roth emphasised that genuine human communication remains essential to building meaningful professional connections.

The platform is encouraging executives, industry experts and creators to share personal experiences, original perspectives and less-polished content rather than relying entirely on AI-generated writing.

Picture Credit: by Forbes

These measures are already showing results. According to LinkedIn, improvements to its detection systems have contributed to a 40% decline in views of content classified as AI slop.

Despite the crackdown, LinkedIn is not rejecting artificial intelligence altogether. Instead, it aims to distinguish between AI-assisted communication and mass-produced content lacking originality or personal insight.

The initiative reflects a broader challenge facing digital platforms as generative AI makes content creation increasingly accessible.

For professionals and businesses, LinkedIn's changing approach signals a growing emphasis on authenticity, expertise and meaningful engagement over automated content production.